Matt Wade

 UI/UX Architect

Matt has been a front end developer for about 14 years, primarily working in design-heavy roles at ad agencies and startups. He graduated from Colorado State University in Fort Collins, CO where he studied fine art with a concentration in painting, and minored in religious studies. At UpMetrics, Matt focuses on visual design, user experience, and technical implementation of the customer-facing user interface.

Born and raised in Boulder, Colorado, Matt currently resides in Denver. "Although I've traveled all over the U.S. and abroad, I've never come across another location that would make me want to move away from Colorado (although some have come close!)," he says. "I love the outdoors and easy-going attitude in Colorado. There's also a great tech community here and big city resources without the big city feel."

As for why he joined UpMetrics: "I love data and making informed decisions based on data. I also love the idea of bringing sophisticated data tools to organizations that typically aren't data driven, but could really benefit from it."

Growing up with an interest in the arts, Matt knows the value of a curriculum that extends beyond the traditional classroom.

"I was heavily involved in art and music when I was a kid. I took after-school art classes, as well as music lessons. When I was in high school, I developed an interest in technology and combined music, art and computers any way I could."