Kim Lynes - Director of Marketing

Kim has joined UpMetrics as our Director of Marketing: she is in charge of sharing UpMetrics’s vision for elevating impact measurement, and she wants to get as many people as possible on board. Kim truly resonates with the work that UpMetrics is doing as she believes data is the driver of growth, and the more we can do to support the capacity of organizations to utilize data to drive positive outcomes the better. What excites her most about our mission is that we are not just focused on tools for today - we are working towards a solution that will best equip organizations to iterate on and expand the work they're doing to fuel even greater outcomes.

Kim brings over 10 years of experience in marketing, leading teams across the public, private and social sectors. She has always loved working across industries, in consumer and B2B marketing, as it has provided her with a unique ability to understand the impact of each customer touchpoint, across multiple channels and formats.

Having graduated from Santa Clara University with a Marketing Major, Kim now lives in NYC.  She has found over the years that she enjoys being connected to new experiences and learning opportunities: whether it is volunteering in a new part of the city, joining a new meet up group, or simply trying a new cuisine, she is always trying new things!