Cait Abernethy - Director of Marketing

​As our Director of Marketing, Cait is focused on building a Demand Generation engine that allows UpMetrics to scale and activate more change-makers for good. She is excited to support and empower organizations to understand and expand their impact.

Cait has dedicated over 10 years to working with B2B Technology. She comes to us from Blueprint Software Systems where she was the Vice President of Marking. She graduated with her Bachelor of Arts in Communication at The University of Western Ontario, then proceeded to get her Masters of International Communication and Public Relations through universities in England and the Netherlands.

Growing up outside of Toronto, Cait fell in love with the diversity of the big city, and made the move so she could experience being in the center of everything! When Cait is not working, she loves being active. Her interests vary greatly from soccer, gymnastics, and horseback riding to dance, drums, and more!
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