George Hernandez and Sam Pastor Bring Knowledge, Experience, and Passion to Work at UpMetrics' Los Angeles Office
By Bryan Kitch
GEORGE HERNANDEZ arrived at UpMetrics having worked for 15 years in the afterschool space at virtually every level. Not only has he served alongside frontline staff as and instructor and site coordinator, Hernandez worked as a manager, director, and executive vice president at EduCare Foundation—where he spent almost 10 years going to bat for young people in Southern California.
Born in Guadalajara, Mexico, his parents moved to Los Angeles when he was four years old.
"Los Angeles is my home," he says. "I have lived in various parts of the city, including South Central Los Angeles, Echo Park, North Hollywood, Whittier, and La Puente. I get excited about helping people get better at whatever it is they do. I connect right away with the idea of empowering organizations. I want to be a partner in their growth and let their work shine."
Outside of work, Hernandez loves to play basketball.
"I love to hoop," he says. "Basketball has been my sanctuary and was growing up. I was involved in a lot of after school activities but primarily sports. In high school, I was an assistant coach to my former elementary and middle school coach."
That's in part why he's found himself in this line of work. "I am an advocate of afterschool programs," he explains. "I stay connected to the afterschool community through serving on the California Department of Education, Expanded Learning Division, Policy Committee. I want to make sure that quality afterschool programs are available for all kids. I also like to volunteer with different organizations on career days for students of color. I like to mentor and let students know that it's important to take advantage of the opportunities available. I am a product of mentors, support, and opportunity."
"I get excited about helping people get better at whatever it is they do. I connect right away with the idea of empowering organizations. I want to be a partner in their growth and let their work shine." —George Hernandez
SAM PASTOR is a former AmeriCorps VISTA and Program Manager at Up2Us Sports, a national non-profit organization that believes in the power of a coach to build positive relationships with young people. Having grown up in the Bay Area, his academic pursuits brought him to Southern California, studying Diplomacy and World Affairs (a combination of economics, politics, and foreign languages) at Occidental College.
"Youth sports is one of the most cost-effective social interventions—the power of coaching is truly amazing and the reach and broad effect of positive coaching makes a huge difference in thousands of young people's lives," Pastor says.
"Every child deserves the opportunity to be successful. That's why I'm passionate about nonprofit work—I think we provide a service here at UpMetrics that is desperately needed in the nonprofit sector. Data helps inform best practices and tell meaningful stories in a way that is really valuable for programs both internally and externally as they tell their stories of impact."
Regarding the greater Los Angeles community, Pastor and Hernandez are thrilled to be in a position to help nonprofits in the region to become data driven.
"Nonprofit organizations often lack the capacity to effectively manage their data and to leverage it for impact," explains Pastor. "LA has a lot of opportunity. There are something like 40k nonprofits in Los Angeles alone. Our goal is to improve the nonprofit space in LA by more effectively aligning resources toward impact organizations."
UpMetrics empowers impact organizations to become data driven. From local, community-based providers to nationally-recognized foundations, UpMetrics provides tools and services for programs and foundations to analyze, interpret, and use data to make better decisions, build capacity, and drive impact.